Professional Experience

Background & Expertise

AVP
Qube Cinemas

Apr 2017 - Current

Disrupting the Traditional Cinema Advertising Industry which includes Manage Brand Integrations for all movies releasing at 3000 Cinema Screens across India. Providing Brand solutions with an Innovative way to put the brand on the Screen space by Breaking the clutter. Offering Innovations & Developing new Marketing Properties for additional revenue generation.

Senior Manager, 

Oxigen Wallet

Jul 2016 - Apr 2017

Project 1: Oxigen's Future Products

Designed the roadmap for two upcoming projects from Oxigen's Kitty, in partnership with a big Chinese Giant. Planned and Implemented of Product Design and UI. Planned Launch Year's Marketing Plan, along with User Engagement And Retention Plans. Designed Analytics Requirements and Team Framework

Project 2: Oxigen Wallet

Managed online & Offline marketing strategy. Managed brand positions and communication design. Added to ideas and innovations for brand visibility, partnerships, engagements and retentions. Built roadmap for e-KYC customer conversion and communication. Internal launch of a new product Oxigen DigiDhan Centre, one point shop for all your financial (Banking and Non Banking) Requirements

Manager - Seller Marketing,
Shopclues.com

Nov 2015 - July 2016

Part of Seller Ecosystem Marketing (Monetization) i.e. Online Advertising Sales, Merchant Monetization (Non GMV) & Partnerships for ShopClues:

- Managed Digital Business, Online Advertising Sales, Partnerships & Strategic Alliances.
- Serviced Third party Advertisers, Digital Ad Agencies and Programmatic Ad Networks
- Created and managed Non Traditional streams to increase revenue for Shopclues.
- Professional with strong Senior Management experience in Media & E-Commerce domains.
- A team player and an admired team leader ideally suited to effectively support organization drive to grow and expand.

Group Head,
93.5 Red FM

Feb 2011 - Nov 2015

Understanding brand strategies for Radio Activation, Leading the brands to an all round 360-degree innovations (On Air broadcast, On ground Activation and Digital Platforms). Managing their Multimedia campaigns, Designing concepts aligned with the core communication plan of the brand.

Liaising with the creative and media teams across the markets to create strategic and sale-able ideas (AFP, branded content) majorly for the top FMCG, Automobile, Telecom and other companies

Manager,
To The New

Feb 2010 - Feb 2011

To The New is an integrated media services company catering to leading Media clients around the world. By combining top tier creative talent with best in class technology and delivery processes, I thrived to deliver high value content and services to our clients